fashion industry growing online

Perhaps it was behind business or politics, but fashion is finally making it's mark on the web via social media. In the past few months I have bookmarked a handful of fashion blogs such as fashionista.com and fashionweekdaily.com
and have also started following an array of fashion people and businesses on twitter.
When fashion week was in full swing, I didn't have to wait until the magazines came out weeks later, I could just go online and watch the show in full.
It's no surprise the fashion world is utilizing the internet for it's business, but I am surprised it took so long.
The best part about fashion online? It eliminates the middle man. As a recent article in the New York Times discusses, now designers can take their product directly to the consumer with social media. And those consumers don't miss items filtered out by editors, photographers and journalists.
This new age of media is changing more than the function of journalism, it's affecting how every industry runs it's business.