Thursday, November 5, 2009

music is for sharing

I love the idea of artists selling their albums online and ask for "what you consider a fair price". Music is meant to be shared, it is meant to inspire, to influence. Today's mainstream artist's music seems to be more about how much profit they can get off of one single. And it's not the artist that is getting this money, they're lucky if they even get 5% off of one single album sale. Music is controlled enough with Clear Channel deciding what and what doesn't get played on the air. And that's how most top hits are generated - the radio. I'm glad that artists are taking matters into their own hands.
I went to a John Mayer concert a year ago and he is, like Radiohead, one of the few in the business that "gets it". He allows recording devices, cameras, etc. And he encourages the audience to share what they experience with friends and with the world (via internet).
The sales of that Radiohead album and John Mayer's record breaking songs, it just goes to show that if you respect your fans they will send it right back.
It goes back to the 1,000 true fans strong theory. A lot of people probably didn't pay more than $5 for that album, maybe it wasn't worth it to them. But those true fans, believe me, it was worth it. And they'll keep paying just so Radiohead will make more music.

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